en Enhancing University EFL Students’ Motivation in Light of a Strategic Proposal تخصصي Special گزارش مورد case report This case study examines the influence of students’ motivation on their EFL performance to identify motivational factors and as a result, it was created a proposal for increasing their motivation. The population selected was 126 first-semester students and 5 professors in charge of the EFL process at a private university in Colombia, Bogotá in the first and second semesters of 2023. Moreover, the methodology used was qualitative with a social constructivist worldview to research based on students' and professors’ perceptions. That way, the collected results show that most students’ extrinsic motivation causes their low EFL level when entering the program as students may be goal-oriented and short-term sustained, which can contribute to dropping out of the program. Therefore, it is recommended that professors take action to increase students’ motivation by teaching students relevant topics, exposing the benefits of learning EFL, encouraging them to be self-directed students, promoting a safe environment, making them use e-learning tools and using gamified assessment/activity tools so that students can improve their academic performance. This case study examines the influence of students’ motivation on their EFL performance to identify motivational factors and as a result, it was created a proposal for increasing their motivation. The population selected was 126 first-semester students and 5 professors in charge of the EFL process at a private university in Colombia, Bogotá in the first and second semesters of 2023. Moreover, the methodology used was qualitative with a social constructivist worldview to research based on students' and professors’ perceptions. That way, the collected results show that most students’ extrinsic motivation causes their low EFL level when entering the program as students may be goal-oriented and short-term sustained, which can contribute to dropping out of the program. Therefore, it is recommended that professors take action to increase students’ motivation by teaching students relevant topics, exposing the benefits of learning EFL, encouraging them to be self-directed students, promoting a safe environment, making them use e-learning tools and using gamified assessment/activity tools so that students can improve their academic performance. motivation, motivation strategies, gamified tools, university students’ motivation, academic performance motivation, motivation strategies, gamified tools, university students’ motivation, academic performance 71 92 http://ijreeonline.com/browse.php?a_code=A-10-1240-1&slc_lang=en&sid=1 Samuel Barreto Samuel Barreto samuel.barreto@uniminuto.edu.co 10031947532846003561 10031947532846003561 Yes Corporación Universitaria Minuto de Dios,Colombia Corporación Universitaria Minuto de Dios,Colombia